Ross Equipment Transitioning to Hansler Industries

Ross Equipment Forklift Sales, which joined the Hansler Industries dealership network in November 2022, has undergone significant changes in recent months. With 11 months dedicated to successfully integrating the operations side of our businesses, we are embarking on a transition that will redefine our identity and enhance our commitment to serving you, our valued customers.

A Unified Identity for a Bright Future

The integration project during this time primarily focused on aligning processes and policies and did not prioritize branding alignment. We are now turning our attention to unifying our branding efforts. You will witness a shift from the Ross Equipment brand to the Hansler Industries name. This transition will encompass various aspects of our business, including our building signage, stationary, service vehicle branding, Google local listings, and website.

New paint and building signage at the Hansler Winnipeg location (formerly Ross Equipment), on a clear sunny morning.

Continuity and Excellence Guaranteed

We want to reassure you that as we embark on this journey, certain fundamental aspects of our service to you will remain steadfast:

  • You will continue to collaborate with the same dedicated professionals who have served you under the Ross Equipment banner. All of our team members are retaining their current roles.
  • The quality products and exceptional services that you have come to rely on under the Ross Equipment name will persist, now offered under the Hansler Industries brand.
  • Existing service agreements and warranty coverage will remain in force, ensuring your ongoing satisfaction and peace of mind.


A Unified Future Beckons

Over the next few months, you may notice branding efforts as we transition from Ross Equipment to Hansler Industries. You will receive communications from our team members with email addresses, while emails sent to their previous addresses will still reach them.

We appreciate your support and understanding during this transition period. Our commitment to delivering the highest level of service and support remains unwavering, and we look forward to serving you under the unified banner of Hansler Industries. Thank you for being a valued part of our journey as we continue to make a positive impact on the industries we serve.

To request an appointment or to learn more, reach out to our team today! 

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